Old news can be new news

Ever heard an editor say, 'thanks for calling but it's not really news'.  The media are busy people, and their audiences are busy people, so to get yourself into the press you've got to have something interesting and here's the word 'newsworthy'.  Well that's all fine and good except what if you don't have anything new?  Well what has your business done lately, it need not be a new product.  Take the British Library for example.  They've just digitised pages from 19th century newspapers and put them online.   Two million documents are available for everyone to see.  The documents have to be paid for but the Library made their work newsworthy just by talking about what they have done and it was covered in the national media.  So what has your business done recently?