David's lovely launch

Isn't it amazing how a celebrity can create a brand? Yesterday David Beckham launched his new range of designer underwear to hundreds of screaming fans that gathered outside Selfridges in London.  Getting a glamourous star on board is one way of boosting a product but David Beckham is a brand in himself. For many small businesses marketing the owner is as important as marketing the small business. Personal branding maybe something that happens naturally for some people, but others really have to think about it.  For those of you who what to catch a glimpse of the David Beckham brand he's on the BBC here.