Yesterday a German researchers found that those sports teams who wear red tops, jackets or clothing score 10 per cent more in any competition than if they were in another colour. But why? Well, experts believe that red could make individuals and teams feel more confident as well as being perceived by others as more aggressive and dominant. Mostly being Chelsea fans at Promotr, we're fans of blue, but there is little disputing Arsenal, Manchester United and Liverpool have been pretty successful in the past and as reported in the Telegraph, even England's victorious World Cup team in 1966, led by Bobby Moore wore red, instead of their usual white, and have not won a World Cup or European Championship since.
It's the same for business and what your potential customers perceive through your branding and marketing materials. But it's your company so ultimately, the colour reflects on you and should be something you are happy with. Here are a few things to think about.
'But all environmental companies have green' — colours are not industry specific necessarily but some may be better suited for some services/products than others. You should aim to pick a color that will represent your brand’s personality best as it's not necessarily about what you do, but who you are. Is your company energy important to you - then yellow is a more energetic colour that also makes you think of the outside. On the other hand, there are colours certain industries should avoid. If you in the restaurant trade it is worth noting that blue and black suppress appetites whereas our topical red makes food more appealing and influences people to eat more.
'Our printer says we should have one color' - long gone are the days of just single colour printing. Some brands like Google and Windows go with several colors to represent variety. Just try to choose one's that actually go well together and don't strain your eyes. The most legible of all color combinations are black on yellow and green on white followed by red on white so it is no surprise that you find these on traffic lights and signs.
'We've changed our minds' - setting a new brand is not something to be done lightly and certainly not abandoned lightly either. If you are not sure about the colour anymore then you probably did not choose well int he first place, but beware, changing your brand, often or quickly will hinder building your brand and confuse existing customers.
